"Radical User Centricity enables you to crack the most challenge in business: How to apply and maintain a consequent outside-in perspective at all time."
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Businesses continuously face a multitude of challenges. Radical User Centricity enables you to crack the most significant of them all: Applying and maintaining a constant outside-in perspective in everything you do.
No business leader disagrees with the obvious advantages of an outside-in perspective. Nobody would argue that running a business from a strict inside-out perspective is better. Yet, few are capable of leading and innovating offerings and organizations from outside-in.
There are three reasons why applying and maintaining an outside-in perspective is the most significant challenge in business.
- Because the universally common inside-out perspective corrupts organisations, cloud and distort knowledge and insights, impedes rational decision-making, contaminates human relations, and confuses the direction of the business.
- Having an inside-out perspective is the root cause of almost any other challenge your company may be facing because organisational priorities and internal day-to-day firefighting take precedence over most external tasks. Changing the perspective to outside-in enables you to identify superior solutions and best initiatives to grow your company through changes and challenging times.
- Seeing and judging ourselves as an outsider is one of the hardest things to do. While most of us can agree to the logical benefit of an outside-in perspective, we fail to apply it beyond two-day workshops, or those Chardonnay infused off-grid moments of truth where we discuss everything which would be changed in our company if we just had our way.
The benefits of outside-in
Adopting an outside-in perspective enables you to lead your business from bare reality instead of a politically correct, stakeholder compliant version of the truth.
The outside-in perspective is detached from politics, it's unsentimental, without constrains or sympathies, its guilt-free, and brutally honest. And its benefits are numerous. Adopting an outside-in perspective enables you to:
- innovate products and services that fulfil the needs of the market instead of servicing the convenience of your production line or organisation.
- shape your organisation to meet external needs rather than adapt to stakeholder demands and habitual behaviour.
- eliminate qualified guessing from strategy development and daily decision making.
- continually develop the collective competence of the co-workers to match the now.
- direct technology to support the growth of your business instead of having technology direct you.
And these are just a few of the benefits - the tip of the iceberg. The list is long.
Being driven from outside-in is the natural starting point but we tend to lose it as we grow. Like the artistic and creative talent of a child that flourishes from a young age only to crumble and almost entirely disappear as the child grows older. Applying and maintaining the outside-in perspective is notoriously difficult to most. The principles of Radical User Centricity makes it simple.